100% of proceeds from the first $5,000 of pins sold will be donated to a registered charity.
On Day 1 of The Empathy Effect's 365-day experiment, we promised that the post with the most likes, comments and shares would receive an Empathy Award. On Monday, June 20, 2016, we announced that Chai Lifeline Canada, a charity that assists children with terminal illness and their families, received the Inaugural Empathy Award for $5,000.
Going forward, The Empathy Effect, a nonprofit organization, will give 15% of the proceeds from every pin sold to charitable organizations that are catalyzing empathy. The remainder of the funds will be slated for education, programming and social welfare projects.